What is Multi-Location Digital Marketing?
Multi-Location Digital Marketing May Be the Secret Weapon Your Multi-Location Brand Has Been Looking For.
If you’re a multi-location business wondering if multi-location digital marketing services are right for you, the answer is simply yes. If your business has multiple offices, locations such as an auto group with multiple dealerships, an expanding physical therapy organization, regional oral surgery practice, global M&A Company, a growing franchise, or any number of other locationally abundant organization, a multi-location digital marketing strategy is not only a good idea, it’s necessary.
What is multi-location digital marketing?
Multi-location digital marketing is a specialty offered by a select group of digital marketing companies. These digital marketing companies have a high level of expertise, a deep understanding of the multi-location structures, and digital marketing services developed specifically to leverage elements intrinsic to multi-location business.
What are the benefits of multi-location marketing?
Efficiencies and expedited results. When a digital marketing company understands how to leverage the unique attributes of a multi-location business, and has done so time and time again, digital marketing outcomes will see dramatic upticks in results at a rapid pace, and in greater volume.
“You could be in a position to possibly nullify the effectiveness of your single location competitors.”
- Multi-location marketing strategies allow a business to take advantage of specific digital marketing processes that a single point competitor cannot, no matter how large or dominant they are. If you’re able to leverage a multi-location marketing strategy, you could be in a position to possibly nullify the effectiveness of single location competitors.
- Skillfully executed muti-location digital marketing services can increase a brands authority in the eyes of both consumers and digital platforms. Content will be indexed (in search engines) faster which will result in the bolstering of relevance, enhanced engagement with potential customers, and ultimately the generation of greater sales activity.
- Digital marketing services that are best positioned to take full advantage of and see the lion-share of digital marketing gains will be search engine optimization and content marketing. These two critical marketing services have innate characteristics that are enhanced when a multi-location digital marketing program is fully realized across the spectrum of locational assets available to be leveraged.
How to choose the right multi-location agency
Experience over time multiplied by diversity over industry, equals results
Not every agency has the experience and expertise to develop a multi-location digital marketing strategy. Every strategy is different, each business and the locations within are complex, and as such, the strategies developed are unique to the brand they are designed for.
There are no short cuts, cheat codes, cookie-cutter packages or one-size-fits-all programs. An agency must not only specialize in multi-location marketing, but they are required to have significant experience over a long period of time working with the many nuances of a multi-location business, across diverse business structures, industries and goals, in order to facilitate results that are deeply aligned with organizational success metrics.
Your agency of choice must be diverse in their experience, having worked through the many facets of organizations with multiple locations (multiple websites, one website, franchise restrictions, multiple offerings, local, national, global, B2B, B2C, etc.).
Insist on success, not indicators of success, opportunities for success, or theories, actual hard examples of what has been achieved and how it created revenue. You can’t expect to see anything that is proprietary to their clients, just related marketing efforts that created specific revenue-related activity from the agencies existing roster of multi-location digital marketing clients.
Connect with those that need you most
and upset your competitors at the same time (win-win).