Website Usability - It’s good for your customers it's good for search engine optimization, it's good for sales.
Website usability is the difference between an effective website and an ineffective website. Usability in web design can be the difference between a good and bad experience for your visitors and potential customers; but worst of all, it can be the difference between sales and no sales. Poor website usability is typically the primary cause for website conversion failure.
Too often, web development companies and ad agencies focus on the creative aspects of a website, which can lead to disastrous effects. Having a creative website does not mean that visitors can easily find what they are looking for. More often than not, creativity can block communication. When asked, most people remember a website based on its ability to help them easily find what they are looking for.
Website usability starts with the basic fundamentals, such as naming conventions. For example, when website visitors are looking to make contact, they look for the “Contact” button on a website, not “Information”, “Get a Quote”, “Location”, or other variations.
There are many other components that must be in place as well to make a website usable. Font size, color, resolution, and conventions are just some of the things that can mean the difference between a "nice" website and one that converts visitors into good long term customers. Single Throw’s website usability experts can develop the proper plan and strategy to allow your website to make a better connection with your potential and existing customers. Our Search to Success® methodology can help turn your website into a user-friendly conversion vehicle that can create positive memories and experiences for your visitors.
The ultimate goal of our website usability solution is to set the stage for website conversion enhancement. Using real world sales and Internet marketing strategies, we will integrate professional website development strategies and best practices, and create a website that not only enforces your company’s personality and brand, but also leads a potential customer from being a visitor to a sales lead to a high value customer.
Our website usability and conversion enhancement strategy couples website usability, with proven methods of communication that are in alignment with your potential customer's needs, as well as your products or services.
Contact one of our Internet marketing consultants for more information on how your website can make a better connection with those searching for your services and products or call us here: 866-233-4810.