The Argyle Studio , Edison, NJ, a full-service creative marketing and awareness company, and i-Position, a subsidiary of Argyle specializing in search engine optimization, have been acquired by Single Throw, an Internet marketing company with offices in Brick Township, New Jersey, and Milford, Connecticut. The acquisition took place January 6, 2003.

Caryl Felicetta, President and founding partner of The Argyle Studio, will serve as Single Throw’s Vice President of Operations.

“To have all of our abilities in marketing, sales, and the technology together in one company, Single Throw, creates a very powerful group. We share the same philosophy and we have the same methodologies so it should be a good fit for everyone,” Felicetta said.

Larry Bailin, President and CEO, and Jim Farrell, CFO, co-founded Single Throw two years ago. Bailin says, “We are excited to have added such knowledgeable and passionate people to the Single Throw team. Our primary business is to increase sales for our customers and we know that Caryl Felicetta will be instrumental in accomplishing that goal. We will do great things together”.

Bailin and Farrell have created a measurable proprietary process, called Progression MarketingT that increases sales for businesses (both business to consumer and business to business) by attracting imminent buyers with purchase intent to a company's website and engineering a process that turns those visitors into long term clients. The growing client list of Single Throw includes Scholastic, Hyperion Technologies, Oxford Health Plans Inc, Select Energy, Conair, Mag-Lite, Symbol Technologies, CWR Electronics, among others.